‘It wasn’t crying wolf’: sale of whole Italian village revealed as PR hoax (The Guardian)

In April 2019, a mountain village in northern Italy put all its assets up for sale. A website advertised that everything must go.

Street signs started at €1,250. A pilgrimage site cost around €600,000, with a 15% discount applied. The town hall was a bit cheaper – €200,000. Benches came at €280 each, but with an enticing three-for-two promotion.

Continue reading on The Guardian: http://bit.ly/EsinoLario